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Is Chemical Free Cleaning, Electrically Active Water and Activeion, Losing Some Cleaning Steam?

Has the customer finally spoken about chemical free cleaning and electrically active water?

On April 18, 2012, Activeion, the company that promised to turn the cleaning industry on its head by turning ordinary tap water into a powerful cleaner announced it was ceasing operations.  Quoting a message on the Activeion website……

‘Regrettably, while many customers continue to be satisfied with Activeion solutions, the business has been unable to achieve commercial viability during this time, and has exhausted it’s funding.’

Activeion was a separate company that licensed the ec-H2O™ system from Tennant Company’s Orbio™ Technologies for use in a hand held sprayer.   This was the same technology used in Tennant scrubbers equipped with ec-H2O™.

Was it ‘thumbs down’ by the customer?

Perhaps, Activeion found out what many suspected all along, the promise was something many people wanted desperately to believe, but in practice it simply didn’t live up to the hype.  Our opinion is that the customer has spoken and given the proverbial ‘thumbs down’ to Activeion and the ec-H2O™ technology it claimed would allow chemical free cleaning. 

As for Tennant, the company has had numerous dust ups with competitors including competitor financed independent lab testing that purportedly showed the ec-H2O™ equipped scrubber cleaned no better than ordinary water.  In Europe, Alfred Karcher GmbH & Company continues to press legal proceedings on the validity of the ec-H2O™ system.  More recently, the National Advertising Division (NAD) of the Better Business Bureau recommended that the company discontinue using certain claims promoting the superior performance of the company’s “ec-H20” technology.   Finally, Nilfisk-Advance financed and published the damning independent tests that showed that ec-H2O™ equipped scrubbers cleaned no better than plain water.   

Has the customer spoken?

Tennant’s response to the critics has often fallen back to the’ customer has spoken defense’, with the company pointing to many satisfied customers and double digit growth in sales of ec-H2O™ equipped scrubbers.  Now with the Activeion’s demise, which customer has spoken and what are they saying?

Would a customer notice a difference if ec-H2O™ equipment on a scrubber stopped working?

Tennant makes a fine scrubber.  If a customer had a Tennant scrubber equipped with ec-H2O™ and the ec-H2O™ device stopped working, would the customer really notice a difference?  Our opinion is NO; the customer would go on with their work using the scrubber as they always have.  Further, it is our opinion that a cleaning chemical will find its way back into the ec-H2O™ equipped scrubbers as the customer may realize that better results can be achieved.  Only time will tell.

Draw Your Own Conclusions:  Can a sexy story make believers for the long haul?

Chemical Free Cleaning is a sexy story that customers want to believe and marketers have done everything they can to make them believe.  In the end, the customer will decide whether this technology can stand the test of time or it is just another fad.  RIP Activeion. 

Here’s to a simple fact: CHEMISTRY WORKS!

Multi-Clean Resources:   

The Truth on Chemical Free Cleaning

White Paper:  You Decide:  Magic Water or A Powerful Cleaner from Ordinary Tap Water

Video:  The Science of Cleaning:  How Chemicals Make Water into an Effective Cleaner.

White Paper:  Chemical Free Cleaning: Reality or Marketing Hype

White Paper:  Chemical Free Stripping:  Fact or Fantasy

How to Properly Care for Your Carpets is Easy with the Multi-Clean Method | Carpet Cleaning Methods

Carpet Cleaning Methods

The appearance and life of your carpet depends on the care it receives.  Proper cleaning helps safeguard your carpet investment by keeping you from having to replace it before its time. The Carpet and Rug Institute (CRI) recommends the following ingredients that are necessary for a successful carpet care program.

5 Ingredients for Successful Carpet Care from CRI

Soil Containment

Vacuuming

Spot / Spill Removal

Interim Cleaning

Restorative Cleaning

 

Cleaning your carpet the right way does not have to be difficult.  It is important to use the right methods, equipment and cleaning products.  Using improper methods, equipment or products can result in faster re-soiling, the reappearance of stains, or more serious damage to your carpet.

Maintaining your carpets starts with prevention.  Use good quality matting at entries to prevent moisture and dirt from getting on the carpet.  Then clean and maintain your carpets following these 4 simple steps:

  1. Dry Soil Removal:  Regular vacuuming is the simplest and most important maintenance activity you can do to keep your carpet in the best possible condition.  Ever wonder why worn carpet gets matted down and show visible traffic lanes?  It is the abrasive nature of dirt and foot traffic that actually causes permanent damage / fraying of the carpet fibers causing them to loose their resiliency.  Remember, vacuum, vacuum, vacuum!!!!
  2. Clean Up Spills Fast:  The faster you clean up a spill, the less likely it will turn into a permanent stain.  When a spill occurs, blot up as much as possible with a white towel.  Then, spray plain water through a spray bottle onto the area and blot again.  Repeat the process until the towel comes up clean.  If you own a wet dry vacuum, use it to pull as much moisture out of the carpet as possible or if possible, rent a good quality carpet extractor. 
  3. Interim Carpet Cleaning:  When vacuuming or spot cleaning isn’t enough, interim cleaning methods can be considered if the carpet is not heavily soiled.  The most well known interim method is old fashioned bonnet cleaning.  This method can be modestly effective, but too heavy reliance can result in the simple spreading of dirt across a carpet to make it look uniformly dirty.  A new type of system called Encapsulation Cleaning is a more effective interim cleaning method that leaves carpets free of residues and actually removes the dirt.  The method uses a special polymer based cleaner combined with agitation to loosen soil and surround the soil particles and detergent residues with a brittle polymer.  Upon drying, the polymer easily fractures from the beat bar of a vacuum cleaner.  Besides leaving carpets residue free, the carpet can be returned to service in as little as 1 hour.  Multi-Clean ECO2-Encapsulating Cleaner with Oxygen.
  4. Extraction Deep Cleaning:  Extraction Cleaning is still recognized as the only deep cleaning method for carpets.  Use a good quality extractor that applies a cleaning solution and then picks up the soiled solution.  Use a cleaning chemical that is safe for stain resistant carpet and is designed for extraction cleaning.  Avoid cleaning products that can leave a sticky residue that can attract dirt and cause carpets to get dirty faster after cleaning. Multi-Clean Extraction Cleaner.

Extraction Cleaning Tips:

Pre-Spray Traffic Lanes:  Areas that are heavily trafficked and visibly dirty should be pre-sprayed prior to extracting to give cleaning chemicals more time to loosen up dirt.  When extracting these areas, make one pass dispensing the cleaning solution followed by a pass with just the vacuum.

Use proper dilutions:  Read the label and follow dilution recommendations.  Using more than necessary won’t make your carpets any cleaner.

Use warm-hot tap water in the extractor:  Using warm or hot tap water improves cleaning performance.

Allow Carpets Ample Time to Dry:  Don’t allow people to walk on carpets until completely dry.  To speed drying, promote air flow with a fan.

Following these steps will make your carpets look good and make them last for many years to come.

Resources:

Multi-Clean Carpet Care Method Bulletin: Detailed How to Procedures

Multi-Clean Carpet Care Products and Systems

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